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Get the inside scoop on how to maximise on your mailings. The series looks at all aspects of your campaigns.

This month looks at providing you with tips for gaining the most from your email marketing through best practice.

This month looks at your final checklist to make sure you get the most from your email marketing campaign.

This month looks at using email marketing to build an accurate profile of your customers.

This month looks at making the best use of the results of your marketing emails.

This month, we look at how to prevent your valuable marketing message from being dismissed as spam...

You may have a fantastic newsletter, but at some point people may wish to stop receiving it.

Since the Privacy and Electronic Communications (EC Directive) Regulations came into force at the end of 2003, emarketers have had to be much more careful about who they send emails to.

Users will make very quick decisions when they open an email: can they see something they want? Is it interesting to them? If not, they will close it.

You've built up your email with a subject line and managed to persuade your reader to open it. Now you've got to deliver.

The tone of your email marketing should appeal to your target audience. The better suited the tone to each of your market segments, the better response you’ll get to your campaign.

The subject line in your email motivates the user to open your email. Getting it right is the difference between it being opened and it being deleted.

If you want to make an impact with a new email campaign, choosing what day and even what time you launch is crucial. Like any item of media vying for attention, your email stands the best chance of getting noticed if it is timely or topical.

For an email marketing campaign to be effective, the email must be targeted to resonate with its recipients. Targeted email campaigns have a higher success rate and lower opt-out rates than non-targeted ones.